Glowtone™ was founded by a busy mom of two daughters Brooke Tantillo, having previously worked for some of the world’s most prestigious haircare brands. For Brooke, the demands of parenthood meant frequent salon visits were a thing of the past. So she sought an easy coloring system that she could use to touch up her roots in-between appointments. One that would be simple to apply, with a concise, easy-to-navigate shade range. But above all, one that she would enjoy using, emulating the luxurious experience of visiting a salon – but nowhere near as time-consuming.